Question about the actual wow.exe

Literally just launched it for the first time, and when trying to change the game settings and having to relaunch the game for them to take effect... I can't do this, because every time I relaunch wow.exe, it loads the default settings, and I have to re-click to accept the old blizzard agreement things. Is there some way to make it so when I reload the game, it doesn't act like Im running it for the first time? I mean, I dont see how I can play it if I can't save any settings, controls, macros, etc.

Check and make sure your folder and/or the file containing the settings hasn't been set as read only. That should solve your issue.

Hah, well I feel silly, that was 100% the reason, thanks mate!!