Fix leveling (i have multiple 90s, once you figure it out its easy, if you level your first character its a absolute nightmare, especially if you didnt play a lot of wow and know where you have to fly/go if the quests/portals/whatever bug out again), fix conquest catchup (as said above, having to wait months just to get full geared is a massive pita on a server where nothing but pvp works, and even that is iffy), fix classes.
Then this server can be ok, otherwise its entry requirement is absurdly over the top. And thus few new players are coming.