Most likely yes.
I know it's their source of revenue that enables them to run the servers, but still i can't help but hope for that the icecrown-like aspect of the new server will mean only that it'll be high rate (~7x), but no coin shop. Or at least, if there is one, BiS gear could be unobtainable there, so those who obtain it the legit way in-game have some bragging rights and they'll be able to showcase their dedication/skill at a glance of their characters.
Just my thoughts, but the seasonal nature of the new realm is fantastic, it'd be great to experience the WotLK content from the start progressively & not just drop into ICC and ToC, so great idea Warmane staff!
Cheers