Ideas for progression.

Aftering playing Warsong for a bit, you get this feeling of a lack of progression which some players have sometimes said. Personally I also feel it's a lack of progression because it's starter gear to conquest gear. As a result of this you have to wait for cap to even have the motivation to log on which severely reduces the need to even play the pvp server if you're a casual player. This is also a problem with current retail WoW resulting in a ton of players leaving WoW as there is no end-game content however these are just IDEAS FOR PROGRESSION, not end-game content - after you cap.

We have Starter gear * ruthless * season 10
Honor gear: *ruthless* season 11
Conquest gear: Straight to cata elite.
Then that's basically it and you have nothing to do.
System I was thinking :
Starter gear: Vicious season 10
Honor gear: Ruthless season 11 <---- This will force players to actually do something in the game to not get one-shotted in arena
Conquest gear: Cata season 11 with rating requirements for some pieces of gear , your choice.
Cata elite - not viable for arena, allowed everywhere else and acquired through world PvP or bg tokens.
Reward system:
Using Bg tokens for transmogs ( make this moderate requirements )
Mounts for rated bgs ( if that occurs ) - winning them after a number of times. Winning them consecutively.
Mounts, titles, "special access", pets, enchants. transmogs, in-game money ( perhaps ) ,

To be honest that's all I can think about atm. It's really up to you Malacao, these are just ideas that could be improved upon though I do personally feel getting the bg gear feels kinda worthless as it's only a mere upgrade.