Server restart due to uptime

I just wonder why the hell are you restarting the server due to 1 day uptime? Is this any kind of goal?
Why are you restarting the server in primetime where most of the guilds are raiding/doing LFR or other stuff?
What is the reason behind this restart?

How about you schedule your restart in the early morning hours where the server is least populated?

This kinda gets annoying.

Thank you!

I totally agree,it's very counter productive move to restart a server at one of the highest peak hours.