What can u get for coins ?

What can u get for coins ?

Like i cant see anywhere what's in the coin shop, how u expect people to buy coins if they cant see what they can get ?
In other words what is the logic behind it ? cuzz i dont get it =)

Edit: Or maybe im very blind. simply cant find it.

go here: http://www.warmane.com/account/store
then select a Realm and a Character

Mainly you can get the warmane salaries paid so they can continue maintain the servers