Why aren't there any heirlooms in the points store?

Iv been thinking that, why isn't there any heirlooms in the Points section of the store. Its a good way to level up faster and helps in the process. I would have to spend Emblem of heroism to get one (which i cant acquire yet because my only max level characters Gear score is not high enough. The option number 2, is to spend 6€ to one piece of heirloom! I have donated here a lot to get some gold and 310% mount but that 6€ is a quite a lot to spend on an heirloom if you don't level up another one again and then you don't use it anymore. I would love these being added there and who does it hurt to make so.

I also want to know other peoples opinion this.
Thank you all for reading.

There in coin shop now, all items below ilvl 200 were removed from point shop, including heirlooms, which could have been excluded but nope.

You won't be able to get them easily in mop too, since honor to jp has been removed, youll need a 90 now to get and a crap ton of honor.