Disable PvP - Enable Cross-Faction Chat - Make All Races 1 New Faction
Or make Not-Honorable kills count. If you have more dishonorable kills you will have more Threat in from mobs and guards and the range that it takes for them to notice you will increase more and more. If a player is killing people in a map, that player will appear on the World Map to all players from the other faction. If a player is killing low level players and he is killed by the opposite faction he may drop his loot to those players like a raid boss.
Stop the warcraft on this land.