Shop Question?

So I'm relatively new to all of this. I just have a quick question. My friend and I are going to join the Lordaeron server and I'm on a website called DKPminus and it says the populations of various servers etc. It has a category for Shop and for this server it says Gold, Characters. I'm not sure what this means? Other servers listed have Gold, Characters, Gear, Levels under their Shop category. Not sure if anyone knows anything about what this means?

It means you can't buy gear and instant level-up with coins. But you can buy characters, gold and items from other players using trade section on website.