[Store] Essences

As you all know currently there is only one icon available fur the purchase an item from the in-game store, that being the cartwheel icon to purchase an item directly. How do you all feel about the following suggestion: the implementation of an additional icon that sends you the transmogification essence of the item instead of the actual item for the following prize:

10 (Scroll of Deception] + 23 / 2 (Example item cost halved) = 21.5, rounded up to 22 for the essence alone.

How I think that will benefit the server? Well, additional sales of items with pure cosmetic values catered to people too lazy to farm the actual items but not quite lazy enough to spend the full prize of the item for transmog just to destroy it or have it wither in their banks for eternity after using its essence.

Best regards, M.