Coin gifting/Faction change

I've got a question about faction change. My friend doesn't have donor status on the website, but if I send him 30 coins is he eligable to transfer to horde without having donor status?

Also under coin gifting it says that i'm eligable to gift up to 10 coins, can I do that several times in a row or is there a cap?

Yes if you send him coins he can transfer. Keep in mind Warmane takes a coin cut so 30 coins might not be enough for a transfer.
Idk about the 10 coins gifting limit, probably has a set amount of time before you can send again.