Lore-playing guilds

Hi.

Are there any guilds who focus on gameplay and lore of the WoW? Technically, I mean people who actually do the quests after reading them and doing full instances instead of just the main boss. Majority of people I meet in RDS just want to (quote) "grind mobs for chillng" and don't care about having the quests done. I also heard it is pointless to do full instances below level 80, because (quote) "you will get better gear later anyway". Well, I fully disagree with their point of playing this game, but nevertheless it highlights what my points in this game are.

Could you recommend any such guild? I'm currently Horde-based, but I would have no issue with creating a new Alliance account to enjoy the above mentioned experience.

Thanks.