Suggestion to change sub-bis item coin prices

Hello dear Warmane staff, how are you all?
firstly let me thank you for all your time and effort.
secondly, to the matter in hands: the price of sub-bis items:

The Difference in coin price between a sub-bis item and a bis item is negligible.
If im gonna spend some coins, it might aswell be on a bis item. the "discount" of coints between a bis item and a sub-bis item isn't worth it at all.

What im suggesting:

Lowering substantially the coin price of sub bis items!
i bet if you'll check your logs you'll see almost nobody has ever spent coins on a sub-bis item.
so why have it at all?
that is a huge profit potential wasted on your part.

the price of sub-bis items should be appealing to a player. it should make the player think "i can get a bis item for 23 coins. bis items are really hard to get, i should get that. but wait.... i could get --ALMOST-- 3 item's worth of 258ilvl for the same price... hmmm"

that will translate into playing opting to buy (a bit more coins to get) sub-bis items to make their character more whole in terms if tier bonuses, hit & exp capped, lower the need for regemming, ect, basically more raid ready (or HC raid ready).

that is something that could appeal to players. as things are right now, if you're gonna spend coins on an item, there's no reason in hell why you should get a T9 item, or anything else that is not BiS.

you're losing on a (in my opinion) rather significant market share of ppl who would prefer gearing their toons this way.

In either case, I wish you the best of luck with your business.
Thank you.