It's harder to get than it was on retail, so yes...it is hard. I had millions of gold on Deathwing before wipe, you know how much I've been able to make after the wipe with weeks of farming? About 20k
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I have well over 100k on my characters, I barely play, and I never try to earn gold. I'm far more likely to give **** away.
I have mammoths on all of the characters I play any. etc.
But you know something? It doesn't matter what the gold rates are. The economy scales with it regardless.