I guess you've never played multiple seasons of D2 or POE or enjoyed rerolling on new servers with a full reset.
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That's not it, I know people are going in with exact those expectations.
But way bigger part of FM players are sort of duped as it's marked "New Players", and for quite a lot of them "that is what WOTLK is", they will transfer and get stomped by this custom feature called "pvp".