to the main topic.
Every game has its own unique language, some words just fit in, and every1 starts to use them. Even thought they are sometimes illogically used, but they still fit there. Every1 has to adapt to it, no point of resisting :P
Even tho I myself find myself disguisted by word ally bouses it sould stupid, but its way faster to say ally than type alliance, and every1 will still understand what you want to say. In todays life, its all about how much sht you can do within smallest amount of time possible.
Today's worlds is usually Quantity>Quality. Get over it :)

