Why not give new players some starting gear like heirlooms ?
and some xp bost for 3-4 h ?
New player creates a new chareter enters some kind of macro like -/giveme or /boostme (ofc 1 IP = 1 time only)
And it gives heirloom Wep and head and shoulders shampoo and the xp boost
Maby its a stupid idea but maby (someday )
ofc there is the reigning defending undisputed heavyweight champion of the world Outland server but man give some love for Cata.