I personally don't care if people get gear or not. I get that a lot of people care a great deal about the realm not being P2W. At the same time, though, I want to see a marketplace that encourages donating because I want Lordaeron to be a successful and profitable realm for them, so we can keep a strict marketplace and don't have to worry about monetization changes in general to the realm.
We could also have a PROMOTIONS tab added back to the marketplace like there was before the moltdown.
The PROMOTIONS tab could be used for holiday promotions or things going on sale.
Holiday mounts or pets available at either a discounted rate from what they normally would be in the marketplace, or only make them available on the marketplace during their related holiday. Headless Horseman's Reins for 150 coins, for example, and only available for a week (during Hallow's End).
One-week-long sales, once per month, which include discounts on the least popular items on the marketplace.
Anyone have or use Steam much? Anyone have friends that use it? If you do, you know that during a Steam sale, purchases are REALLY high and the Steam sales are super popular. I wouldn't want to see 75% discounts, but I still think occasional sales would encourage a lot of donating.