All i can see here is people complaining because of their personal preferences. "I would never spend X amount of money on a virtual character" than why are you here? Nobody is forcing you to pay, you can level up your character, farm achievements, invest time on your character instead of money. Either you want to buy a character (on which someone put days and days of play and/or put money to gear it and still put time and effort for achievements) or you don't. It is that simple. If those prices are op or you are not in the position to spend such an amount for a character, invest your time leveling chars and selling > get coins > buy character you want [repeat]. It is really hard to make everyone happy and believe me this is the GOLDEN MIDDLE, so appreciate it :)