The trailer you showed had voices over completely unrelated scenes with music that did not fit.
For the sake of argument, since you already mentioned it, the Desolation of Smaug trailer was remarkably well done and it captivated my interest, which is a lot to say because An Unexpected Journey left me with a bitter taste in my mouth, me being a book reader. The music fit perfectly, the dialog was well in tune, without revealing too much on the plot though. The introduction of Tauriel was well done, without putting her in the spot light and Legolas was not overused. I even got a chance to SEE AND HEAR Thranduil.
The P3 trailer did nothing for me to actually go and research about it (be it game, movie, movie based on a game, anime series or whatever else).
Praising East has some limits.