That is how it is too! You all of a sudden come out there with your full cata character and that "tough guy" who has like 120k hps, who thinks it is funny to piss people off, all of a sudden tucks tail, flies off, and then comes back with 2 or 3 more members of their faction or guild.
My guild if we hear about people ganking our members, we make a 5 to 10 man group and come out there and just rip them up. We do not like gankers, because they are just there to ruin someones game. (We also will not bother any of the other faction players leveling unless they attack us) Sure it is part of the game dealing with pvp, but when you can go out and 1 shot someone and you think it is funny, that makes you an a-hole and a very very bad player. It also means, when it comes to real pvp.... you suck. Then, you can not back it up when we bring our mains on, you just tuck tail and run. I bet you are the prime example of that Romz?