Among the store's purchaseable items there's few fun items. Only mounts and armors/weapons, and few pets.

I have lot of coins.
And I don't want to gear up myself from the store too much because it ruins the fun, i'd have no point to go raiding.

But if on store there were purchaseable fun items, i'd buy them all

like the ones you gave away on christmas as gift to everyone. Consumable items in stacks, fun items with on-use stuff etc